Sefirot's Creative Process 🔮

What we publish, how and why

We create substantial creative resources for creative people and we like to focus on two main fields:

Before working on a new project we evaluate its:

Lastly, we ask ourselves honestly: «Would we use it? Why?». Thing is we truly use intùiti everyday (yes, also for business directions 💪), Fabula when we are writing books and Cicero to develop speeches and videos. We would never sell a tool we don’t rely on.

Some examples:

Once we start, what do we actually do?

Usually we try to synthesize the knowledge and make it accessible and easy. If we are building a tool for Branding, we try to compress a Branding expert inside a portable product, let’s say a deck of cards 😅 So every time you need the expert you can use the tool and voilà!

intùiti contains a creativity master, Fabula a couple of story structure experts, Cicero a great public speaker. For our new tool for publishing editors we are working with a famous Italian editor trying to squeeze her inside a pack 😂

The real challenge is to decipher how an expert thinks and works. E.g. For the tool about editing we just mentioned, we will observe the editor while working to understand what kind of process she follows. It’s like trying to get how Sherlock Holmes gets what he gets. Well, that’s our job!

And then?

Then we test it. With real people. A lot of times. Then we change what doesn’t work. Then we test it again and again till everybody is satisfied. The result? We never received one single complaint about our products 😊

🙋‍♀️ «Oh, I have an idea to propose so badly!»

That’s awesome. We are always looking for new products and ideas. You can submit yours filling up our Vademecum for presenting creative projects (which btw is really good also to present your projects to other people 😉). Just please be sure you read what we do, how we do it and why, so you can send your idea to the right people.

P.S. We're pretty interested in:

🦄 Publishing your ideas, yes! But first read what we publish, how and why

😱 Selling the rights of our products. It may be. Give it a look at this document

🐞 Sending you our products to be sold. Sure! We already do that with bookstores, shops and museums. Just press the button below

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Our works were featured on:

Some of our users work at:

Writer's Digest

Google

Leo Burnett

Starbuck's

Ogilvy

Crystler

Einaudi

Mondadori

Tbwa

starboost

mckenna erickson

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