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Your Public Speaking is going to be Epic

Cicero helps you analyse, structure and build your speeches in the most effective way

Start talking with Cicero

Cicero reached its goal almost 4x over on Kickstarter – it’s that popular

Check out why hundreds of speakers chose Cicero!

Your key for Public Speaking

Cicero is a tool of 26 cards that you can place wherever you want and which helps you analyse, structure and write your speeches.

You can place Cicero on walls, tables, floors or any other available surface, with the help of adhesive putty or tape. Each card is like a box to fill, so you can just arm yourself with post-its and a pen, and start working on your speech!

The potential

With Cicero you can basically build every kind of speech. From the simplest wedding ones to the most complex political speeches. We tested it and the structure is perfectly flexible:


In the Cicero deck you'll find:

  • 7 GROUNDWORK cards;
  • 14 STRUCTURE cards;
  • a booklet with instructions.

The Groundwork

The GROUNDWORK cards are the white cards in your deck and they help you organise the basic elements of your speech.

They give you the right questions, for example:

  • Who's the audience?
  • What are their expectations?
  • How much time do you have?
  • What's the goal of your speech?

Place the GROUNDWORK cards and build the context of your speech, using notes, maps, images and whatever comes to your mind!

Developing the Main Points

The Main Points are the cores of your speech. This is the most crucial phase: imagine it as a sort of brainstorming. Start asking yourself: "What do I want to say? What are the most essential topics? So... which are the main points of my speech?".

Each Main Point is composed of:

  • a Key Sentence: this is the concept you want to communicate (e.g. "My product is very useful", "The groom will be a loyal husband", "This company has a glorious history");
  • Facts to support the sentence: to say something is not enough: you should always provide proofs and facts to confirm your Key Sentence (e.g. if you are selling a product, you can describe the reason why it's useful; if you are saying the groom is loyal, you would tell some anecdotes about it);
  • a Transition to the next Main Point: it never sounds right to jump from one topic to another. Sometimes the right phrase is enough (e.g. "I told you about our product, now I wanna tell you something about the creation process", or "Well, now you know about the groom, but what about the bride?").

After defining your Main Points, you need to decide which is the most effective way to connect them. It could be using a chronological order, or an analytical one (first describe the product, then the benefits, then the team behind it), or the Problem/Solution strategy. That's what you'll be able to define with the card Pattern.

Building your speech

With the Structure Cards (the black cards in the deck) you can consider all the elements of your speech and start writing your first draft.

We followed a very effective structure that can be adapted successfully to any kind of speech:

  • Lure: in the first part of your speech you should say something to grab the audience attention (The Hook) and to explain to them why they should trust you in what you are saying (The Credibility Statement);
  • Introduce: now it's the moment to start promising something to your audience, to underline a problem they didn't consider yet but that you are going to solve;
  • Main Points: Here you can use the Main Points you developed with the red cards!
  • Conclusion: At the end of the speech, you'll make sure to recap all the important information and to create a call to action in the audience.

You will be able to control every detail: Figures of Speech, Actions, Gestures, the Tone of the Voice, and the Slides you are gonna project (if needed).

They love Cicero ❤️

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Cicero PRO Bundle

$149.90 $99.90 (FREE Shipping)

Combine the power of storytelling and public speaking and bring your ability to communicate to a whole new level. With this pack you get Cicero + Fabula, our tool for storytellers.

It contains:
1x Cicero Deck in English language (26 cards + 84 pages manual);
1x Fabula Deck in English language (42 cards + 48 pages manual);
Immediate access to the Miro template of Cicero AND Fabula;
✅ Lifetime access to Fabula Advanced: a professional course built by the creators of Fabula

Bonus 1: Printable Cicero AND Fabula Deck in A3 and A4 PDF format to let you use it wherever you need;
Bonus 2: Cicero AND Fabula Optimized for digital tools like Figma, Mural, etc...

$99.90 - Buy now!

100% secure payment with Paypal and Stripe.
Shipping with USPS in 3-4 business days.

Cicero + Digital
best seller

$89.90 $59.90 (FREE Shipping)

Our best selling offer. Get all the tools you need to start writing with Fabula TODAY. You'll get immediate access to our exclusive Miro template and 12 analyses of famous speeches made with Cicero. Free shipping included.

It contains:
1x Cicero Deck in English language (26 cards + 84 pages booklet) beautifully printed and ready to use;
The Miro Template, carefully developed by Sefirot, that you can duplicate infinite times;
12 analyses of famous speeches;
Bonus: the printable Cicero in A3 and A4 format!

$59.90 - Buy now!

100% secure payment with Paypal and Stripe.
Shipping with USPS in 3-4 business days.


$49.90 $35.90 (Shipping+Taxes incl.)

One printed deck of Cicero in English language.

It contains:
26 cards;
✅ 1 booklet with instructions.

$35.90 - Buy now!

100% secure payment with Paypal and Stripe.
Shipping with USPS in 3-4 business days.

Sefirot All-in Fabula Edition
best value

$239.90 $159.90 (Shipping&Taxes incl.)

The perfect package to boost your creativity at 360°.

It contains:
✅ 1x deck of Fabula in English language;
✅ 1x deck of Edito in English language (to edit your manuscript!);
✅ 1x deck of Cicero in English language;
✅ 1x deck of intùiti + the complete manual in English language;
The digital pack of them all: PDF, Miro and Webinar (Immediate download available).
✅ Lifetime access to Fabula Advanced: a professional course built by the creators of Fabula.

It will help you get the best our of Fabula deck and drastically improve your storytelling skills! If you work as a copywriter, being able to master storytelling and public speaking will give you an unfair advantage. Ads copy, landing pages, sales letters, webinars... they are all going to benefits from storytelling and speech writing mastery. The Sefirot All-in Fabula Edition will help you do that!

$159.90 - Buy now!

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We are Sefirot , an independent publisher focused on tools for Creativity. We produce durable, meaningful tools that are now on the desk of more than 100,000 creatives all over the world.

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Leo Burnett


McKenna Erickson