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Writing your story has never been easier

Fabula helps you analyze, organize and build your stories in the most effective way.

Start writing with Fabula
Fabula cards

Fabula reached its goal almost 4x over on Kickstarter – it’s that popular

Check out why hundreds of writers chose Fabula!

A framework for fiction writers

Fabula is a tool consisting of 40 cards which you can utilize wherever you want, helping you to analyze, organize, and build your stories.

You can place Fabula on walls, tables, floors or any other available surface, with the help of adhesive putty or tape. Each card is like a box to fill, so you can just arm yourself with post-its and a pen, and start inventing!

The potential

With Fabula you can basically build every kind of story. From the simplest tales to the most complex movies, from the most profound literature to the episodes of a TV serie.


In the Fabula deck you'll find:

  • 11 ASSETS cards;
  • 18 HERO'S DEVELOPMENT cards;
  • 11 EDITING cards;
  • a booklet with instructions.

The Assets

The ASSETS cards are the blue cards in your deck and they help you organise the main ingredients of your story.

They give you the right questions, for example:

  • Who's the hero?
  • Who are the allies?
  • And the enemies?
  • What's the concept of the story?

Use the ASSETS cards to build the universe of your story, sticking notes, maps, images, and whatever else comes to your mind around the cards.

The Hero's Development Cards

The Hero structure is a pattern that can be found in many different stories. It could be considered as an archetypical path that underlies every story told, first studied by Vladimir Propp, then by lots of other scholars such as Joseph Campbell, David Adams, Christopher Vogler.

There are 15 cards which represent the HERO’S STEPS, the typical steps of the characters. If you think about it you can find them in most movies and books:

  • ORDINARY WORLD: the hero is still in his familiar environment– Neo is an unsatisfied hacker looking for an answer;
  • CALL TO ACTION: something happens to change the balance – He follows the "white rabbit";
  • REFUSAL OF THE CALL: the hero is hesitant– He should climb the roof but he's afraid;
  • MEETING THE MENTOR: he meets a mentor who guides him – He sees Morpheus and he's offered the two pills;
  • CROSSING THE FIRST THRESHOLD: he finally decides to enter the new world – He chooses the right pill and the real action begins!

Then we have the meeting with ALLIES and ENEMIES, we have TRIALS, the FULFILLMENT of the hero, the ORDEAL in which he gets what he is looking for and the story develops until the RESOLUTION, good or bad.

Although most stories have just one hero, you will have three CHARACTERS cards. By placing them on the left of your HERO’S STEPS cards, you will be able to manage the development of three different characters.

The Editing Cards

And what If you have lots of characters or you want to play with the time of your story? Think about the movies by Christopher Nolan, for example, or the complexity of novels like Game of Thrones.

The EDITING cards are based on the Three Act Structure and with them you can act like a director who orders the events of your story. It's like a recap focused on the audience:

  • Which part of the story should I tell at the beginning?
  • Which part of which character is the event that catalyses the whole plot?
  • When do I want the audience to reach its most emotional moment?

Go digital with the Miro Template

Have you ever heard of Miro? It is a virtual wall, a tool used by many professionals, on which you can organize post-its and digital cards. It has many benefits so we decided to create a Fabula Deck template specifically for this tool.

Become a PRO with the advanced lessons

Learn from the creators of Fabula Deck all the secrets for bringing the use of Fabula to a whole new level. This is a complete course to help you structure your stories in the best possible way.

And we have it for kids too!

We also developed a version of Fabula designed to ignite kids' imagination through Storytelling. You can learn more about it here.

They love Fabula ❤️

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With orders of $50 or more you get Free Shipping worldwide.

Fabula PRO Bundle

$249.90 $179.90 (FREE Shipping)

Our most complete package, the best choice if you are serious about your writing. At this price, it is an absolute no brainer. Undoubtedly our best deal.

It contains:
1x Fabula Deck in English language (40 cards + 84 pages manual);
Immediate access to the Miro template;
✅ Lifetime access to Fabula Advanced: a professional course built by the creators of Fabula. It will help you get the best our of Fabula deck and drastically improve your storytelling skills. Fabula Advanced alone is worth way more that the current price;
Bonus 1: Printable Fabula Deck in A3 and A4 PDF format to let you use it wherever you need;
Bonus 2: Fabula Optimized for digital tools like Figma, Mural, etc...
Bonus 2: Immediate access to 12 in-depth analyses of books and movies made with Fabula.

$179.90 - Buy now!

100% secure payment with Paypal and Stripe.
Shipping with USPS in 3-4 business days.

Sefirot All-in Fabula Edition
best value

$329.90 $249.90 (Shipping&Taxes incl.)

The perfect package to boost your creativity at 360°.

It contains:
✅ 1x deck of Fabula in English language;
✅ 1x deck of Edito in English language (to edit your manuscript!);
✅ 1x deck of Cicero in English language;
✅ 1x deck of intùiti + the complete manual in English language;
The digital pack of them all: PDF, Miro and Webinar (Immediate download available).
✅ Lifetime access to Fabula Advanced: a professional course built by the creators of Fabula.

It will help you get the best our of Fabula deck and drastically improve your storytelling skills! If you work as a copywriter, being able to master storytelling and public speaking will give you an unfair advantage. Ads copy, landing pages, sales letters, webinars... they are all going to benefits from storytelling and speech writing mastery. The Sefirot All-in Fabula Edition will help you do that!

$249.90 - Buy now!

100% secure payment with Paypal and Stripe.
Shipping with USPS in 3-4 business days.


We are Sefirot , an independent publisher focused on tools for Creativity. We produce durable, meaningful tools that are now on the desk of more than 100,000 creatives all over the world.

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Leo Burnett


McKenna Erickson