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We design tools for your creativity 🦊

We are proud to be on the desks of more than 50,000 creatives worldwide

Our products are dense in content, long-lasting and useful. They are designed to solve specific problems (and they do it, for real 😉) Curious? Check our creative process out!

Intùiti Creative Cards

🚀 For your Creative Growth

To find the right ideas in the wrong direction. This is one of the most common mistakes in creativity. Intùiti is a synthesis of Design, Tarot and Gestalt Psychology that can help you find the path to better express yourself.

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Fabula Deck

🚀 To write stories

Fabula is a tool of 40 cards that helps you analyse, organise and build your stories in the most effective way. It's based on two of the most used narrative structure: the Hero's Journey and the Three Act Structure.

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Cicero Public Speaking

🚀 To speak in public

Cicero is a tool of 26 cards that helps you analyse, structure and write effective speeches. It's designed in collaboration with one of the best public speaking experts in Italy.

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Fabula Deck for Kids

Launched on Kickstarter 🚀

It's the version for kids of Fabula Deck, an imaginative structure for young storytellers. It raised 70,000€ on Kickstarter!

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Let’s do something creative. Let’s be independent 💣

We only do what we really want. Always.

We don’t know if you know it but behind these products that people are loving so much (Fabula, Intùiti e Cicero 😄) there is us – these two guys from Italy:

P.s. Andrea is a topnotch professor and Matteo one of the most recognised designers in Italy– we’ve known each other since we were 13!

We didn’t want any boundaries so we broke all the old schemes:

  • To be free of distributors, we built our own distribution system (Direct Fulfilment + FB ads, yes it works 🦊)
  • To be free of third parties (people who can tell you “No”), we went international without partnering with other publishers 🦋

So basically we only make the products we really believe in and only if we believe we can make them substantial and helpful. Do you want to read more about our story? 👉 Click here

Creativity? Yes, it is possible 💪

If we can, you can! And we want to contribute.

When we were younger (and sometimes, let’s admit it, hopeless) we would have loved to know what we know now.

That’s why we constantly share our experiences, our internal tools and processes (yes, even with competitors 💪) through:

Sefirot's Creative Bulletin, our weekly newsletter in which we tell you how we handle a Publisher. 👉 Click here to subscribe

Sefirot's Telegram Group, where you can get in touch with hundreds of creatives in the world..
👉 Italian group
👉 International group

Our page Free Resources where we publish tools we believe everybody should have access to. We're sure you'll find something useful: 👉 give it a look

P.S. We're pretty interested in:

🦄 Publishing your ideas, yes! But first read what we publish, how and why

😱 Selling the rights of our products. It may be. Give it a look at this document

🐞 Sending you our products to be sold. Sure! We already do that with bookstores, shops and museums. Just press the button below

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If you want to buy a special bundle of our products, you are in the right place!
Visit our Special Store

Our works were featured on:

Some of our users work at:

Writer's Digest


Leo Burnett








mckenna erickson


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