«After endless meetings where we talked about nothing, Brando was like a breath of fresh air»
– Marco Farmachidi, Lead Designer @ Handso
«It’s simply unbelievable. Brando is everything we needed to bring a brand and its sub-brands to life»
– Lino Fiorenza, Co-Founder @ Lead Tonic
24.806,19€
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No more fluff. It’s time to build a great brand!
How many times have you followed a Branding framework or sat through long meetings, only to end up with nothing concrete to work on?
Brando was designed specifically to help you think creatively about one or more brands, define core values, and identify the actions needed to develop them tangibly.
We’re not building a cute brand just for the sake of it
A brand must stand out in the market and attract the right customers.
And Brando helps you do just that.
Brando is a deck of 41 cards that provides a practical and proven approach to creating and managing any kind of brand.
Brando helps you to:
- Define the core values your brand needs to succeed.
- Plan concrete actions to achieve that goal.
- Align products and touchpoints to ensure they are consistent with the brand’s values and mission.
- Think strategically about your brand to leverage all available opportunities.
Brando is super easy to use
Using Brando is really simple: just arrange the cards wherever you like – walls, tables, doors, or any other free surface – and then start filling in the canvas with sticky notes.
Branding isn’t just about a fancy logo and sophisticated concepts
One of the most common mistakes is thinking that a brand is synonymous with graphic appearance or a complex system of words that ultimately mean nothing. Nothing could be further from the truth.
❌ A brand is the logo
❌ A brand is the coordinated image
❌ A brand is a set of beautiful but meaningless phrases
✅ A brand is what a product/service represents
👉 Branding means having a practical, actionable strategy to communicate to consumers the values a brand represents, ideally in a way that leads to success.
Step 1: Brand Analysis
Start with analyzing the brand(s), answering all the fundamental questions that will help you gather basic information about their personality and values.
Step 2: Positioning Analysis
What values are your brand’s competitors communicating to dominate the market? This step is essential to understand what values you can leverage to carve out your space and defend it!
The goal is to build a chart with the values others use to identify latent opportunities.
Step 3: Strategy
Once you identify the values to focus on, Brando helps you develop them practically, defining concrete actions to take.
Step 4: Products
Would you buy an extremely expensive sofa from Ikea? Or an excessively cheap phone from Apple? It would feel confusing.
👉 Ensuring that the brand’s offerings align with its values is essential to avoid alienating customers and losing their trust.
Step 5: Touchpoints
Touchpoints are all the ways your brand interacts with people, whether in physical spaces (such as stores or through staff) or digital platforms (like your website, newsletters, or advertisements).
In this step, you’ll map them to evaluate their alignment with the brand’s values and define specific strategies for the users they involve.
A tool for inspiration
Each card is a small brand. They were all designed using the Helvetica font, as an exercise in style and a wish that Brando may become the tool to lead your brands to success ❤️
The Authors
Brando Deck was created by Giulio Bogani, co-founder of StudioBrick, creative director, and branding professor, and Matteo di Pascale, co-founder of Sefirot and co-author of the world’s best-selling creative tools.
Matteo di Pascale
Giulio Bogani
What You’ll Receive
Immediately after purchase, you can download the digital versions in PDF and ePub, so you can start using Brando right away. A few weeks later, you’ll receive the printed version at your doorstep.
Timelines
This week
–30% Discount
SPECIAL PRE-ORDER
These are the special offers for Sefirot's Community – ending on Jan 28th
Brando + Digital
Early Bird
$44.90 (Shipping&Taxes Incl.)
ONE deck of Brando in English language + the digital version you can download immediately.
It contains:
✅ 41 illustrated cards;
✅ 1x booklet with instructions.
✅ Printable PDF cards in A3 and A4 format.
✅ Miro template you can duplicate and use.
✅ PNGs cards with drop shadow you can use in Mural or other software.
This is an Early bird offer: after January 28th the prices will increase!
This is a pre-order: you will download the digital version immediately and will receive the printed version in a few weeks.
100% secure payment with Paypal and Stripe.
Shipping with USPS in 3-4 business days.
Brando x2 + Digital
Early Bird
$82.90 (Shipping&Taxes Incl.)
TWO decks of Brando in English language + the digital version you can download immediately.
It contains:
✅ 2x 41 illustrated cards;
✅ 2x booklet with instructions.
✅ Printable PDF cards in A3 and A4 format.
✅ Miro template you can duplicate and use.
✅ PNGs cards with drop shadow you can use in Mural or other software.
This is an Early bird offer: after January 28th the prices will increase!
This is a pre-order: you will download the digital version immediately and will receive the printed version in a few weeks.
100% secure payment with Paypal and Stripe.
Shipping with USPS in 3-4 business days.
Agency Pack
Early Bird
$169.90 (Shipping&Taxes Incl.)
FIVE decks of Brando in English language + the digital version you can download immediately.
It contains:
✅ 5x 41 illustrated cards;
✅ 5x booklet with instructions.
✅ Printable PDF cards in A3 and A4 format.
✅ Miro template you can duplicate and use.
✅ PNGs cards with drop shadow you can use in Mural or other software.
This is an Early bird offer: after January 28th the prices will increase!
This is a pre-order: you will download the digital version immediately and will receive the printed version in a few weeks.
100% secure payment with Paypal and Stripe.
Shipping with USPS in 3-4 business days.
Àbout
We are Sefirot , an independent publisher focused on tools for Creativity. We produce durable, meaningful tools that are now on the desk of more than 100,000 creatives all over the world.
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