The problem isn't the algorithm.
It's your creatives.

Is your ROAS crashing every two weeks? 😱
Unfortunately, there are no hacks or magic “fixes” for the algorithm.

👉 The only solution is to refresh your creatives—and do it as efficiently and quickly as possible.

Since 2020, Meta has changed and there's no going back. Creatives stop performing quickly, and margins are tighter than ever.

To succeed in this scenario, you must:

• reduce creative production costs: you can't spend thousands of euros on a refresh!
• increase creative production speed: you can't wait 10 days to get new creatives. They need to be ready in a few hours.
• have a system to stay on track: most creative teams lose their way because they don't follow a structure.

Ad Machine is the framework we developed for ourselves

After nearly 7 years of doing Performance Marketing for our own products, we needed a tool to:

• create ads in max 4–5 hours: we need to refresh creatives more and more often, and a fast system was necessary.
• create effective ads: we can't afford to lose money—we need ads that generate revenue.
• delegate to others: this is the framework we provide to agencies and freelancers who work with us.